How to prevent internal conversions in API trackers?
A guide to filtering internal conversions in AI Commerce using the Conversion API based on IP addresses.
Written by Petro Mäntylä
Updated at March 11th, 2025
Block internal conversions in interfaces using IP addresses
For AI Commerce e-commerce store administrators, it is important to ensure that internal orders do not affect ad conversion statistics. This can be done based on IP addresses in the Measurement Protocol API, Meta Conversion API, and other server-level trackers.
IP address setting cannot prevent tracking in browsers due to technical limitations (browsers do not know your IP address). Tracking in browsers can only be prevented by disabling tracking and marketing cookies on office computers.
Step 1: Identify the office IP addresses
Compile a list of IP4 addresses used by the office that you want to exclude from conversion tracking. Example:
85.156.87.171, 95.502.152.192, 215.24.501.43 Step 2: Add IPs to the configuration
- Navigate to Configuration > MyStore > Exclude IPs from Conversion API Tracking in the admin panel.
- Add the IP list as a comma-separated list as in the example above.
Example of internal IP addresses that should not be added to the configuration (they are not forwarded on the external network and cannot be utilized for this purpose): 192.168.1.25, 10.0.0.5, 172.16.10.11.
These are private addresses on the internal network, so they do not affect external data traffic for conversion tracking.