In this article, you will learn how to utilize AI Commerce 's own event events in Google Ads conversion tracking. We will go over why a separate Tag Manager is usually not necessary, and what benefits natively supported conversions (calls, mail, contact and quote request) bring. In the article, you will also learn how to implement phone number click tracking, and why it is important to define conversion values realistically.

Step-by-step instructions

Ensure the use of event events

• AI Commerce includes ready-made event events for Google Ads and GA4 (such as purchase, phone calls, email contact, and quote requests).
• You don't need to use Google Tag Manager, as AI Commerce 's native tracking covers the most common events directly.

Setting up conversions in AI Commerce

• Log in Local & Taxes > Domains > Select domain name > Pixels
• There is a separate article on installing a conversion pixel that covers the technical implementation (link will be added later). Follow the instructions there to install Google Ads pixels in the service.

Tracking phone number and contact clicks

• If the site has a phone number, it is recommended to use the view number or “Show number” button on the PC version. Only one click per user is recorded within a session, meaning even if a user presses multiple phone numbers, only one event will be displayed in Ads.
• This way, the customer clicks the button before calling, and the click information is passed to Google Ads reporting.
• The same logic works with emails: when a customer opens the email, Google Ads is informed of the conversion.
• Contact forms use the same event ID as email clicks.
   

Setting conversion values

• Purchase conversion and quotes automatically include the price of ordered products, so you can leverage real values.
• For other conversions, such as calls or contact forms, determining the value is manual and requires careful consideration by the merchant.
• Map the average value that a call or contact generates for your business and update this value regularly.

Check tracking functionality

• Make sure that events are recorded correctly in Google Ads reporting through test orders, test calls, or test forms. Remember that events only measure events triggered by visitors from ads - not clicks from all users.
• Monitor your reports regularly and check that your conversion values match your actual sales figures. You can define the time window and measurement method for conversions in Google Ads. For more information, see the article on setting up pixels.

Additional tips

• Regular evaluation: Remember to update the conversion values for calls, contacts, and quote requests whenever the sales process or service revenue estimates change.
• Optimization: Native conversion tracking makes it easier to optimize your Google Ads campaigns with accurate and reliable tracking data.

Summary

Google Ads conversion tracking on AI Commerce platform is a powerful way to measure and optimize your advertising performance. Native conversion events make a separate Tag Manager unnecessary in most cases, and setting up events is straightforward. Remember to set realistic conversion values and evaluate your tracking performance regularly to get the most accurate picture of your advertising performance.