How does AI Commerce support Google Consent Mode v2 Advanced?
AI Commerce Cloud has updated Google Consent Mode v2 to Advanced modeling, improving privacy and tracking.
Written by Petro Mäntylä
Updated at March 11th, 2025
Google Consent Mode v2 Advanced support in AI Commerce Cloud
AI Commerce Cloud supports Google Consent Mode in Advanced Modeling. This change ensures that online stores comply with the latest privacy requirements while maintaining efficient performance in marketing and search results.
Benefits of Consent Mode:
- Loading Google tags: Tags are loaded as soon as the user arrives at the site, the use of cookies is prohibited by default until the user gives consent.
- Cookieless Pings: Cookieless Pings allow you to report consent status and actions to Google without collecting any personal information.
- GCLID attributes: Cookieless tracking supports Google Ads GCLID attributes, improving conversion modeling and customer behavior analysis.
Benefits of Advanced Modeling:
Advanced modeling enables more accurate and efficient tracking of conversions, even when users have not allowed cookies. This respects user privacy and meets stricter data protection requirements.
The Basic version, which does not support cookieless tracking, can be restored upon separate request.
Summary
Google Consent Mode v2 Advanced Modeling support in AI Commerce Cloud provides online store administrators with a better tool for optimizing user tracking and marketing, while maintaining high privacy standards.