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How to manage AI Commerce reviews

Learn how to implement reviews in AI Commerce , collect reliable customer feedback, and publish reviews effectively.

Written by Petro Mäntylä

Updated at May 5th, 2025

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AI Commerce platform's built-in review system helps you collect verified customer feedback in an automated manner. This way, you increase trust in your products, increase conversions, and gain valuable information for product development.

Enabling and managing reviews

  1. Activate reminder message
    Dashboard > My Store > Reviews Reminder Date
    • Set how many days (0 = disabled) after an order the review request will be sent.
    • The recommendation is 7 days, when the product is likely to have been recently received.
     
  2. Specify the data to be collected
    Dashboard > Reviews > Ratings
    • Add multiple rating categories if necessary (e.g. Quality, Price, Ease of Use).
     
  3. Publish and moderate reviews
    Dashboard > Reviews page
    • You will see new reviews and be automatically notified.
    • You can approve, reject, or respond to reviews before publishing.
     
  4. Test the customer journey
    • Make a test purchase with a registered account and make sure that the request email arrives after the deadline (e.g. test Reviews Reminder Date: 1).
    • Also check the link that opens with the unique Login token (valid for 14 days).

The logic of the review process

  • A review request is automatically sent X days after ordering to registered customers only.
  • One request per order; link takes you directly to the product page.
  • Only registered users can leave a review.
  • Required fields: title, text, recommendation, grades.
  • Each review is marked with a Verified Purchase tag and appears on the product page immediately after publication.
  • Spam filtering prevents automated reviews.
  • The merchant receives an email notification of a new review (title + text).

Where do you edit from?

  • Reminder settings: Dashboard > My Store > Reviews Reminder Date
  • Review moderation: Dashboard > Reviews
  • Evaluation criteria: Control panel > Evaluation criteria

How the rating and review function works – an explanation for merchants

You can find the criteria in the dashboard under “Evaluation criteria” .

  • Add a new criterion – enter a shortcode (e.g. quality ) and a title for each language you use in your store, or let automatic translations take care of this.
  • Edit or delete a criterion by clicking the Edit or Delete button at the end of each row.
  • Once a criterion is saved, it will appear to customers as a star rating on the product review form.
  • Benefit for you: You can decide what things the customer scores – this way you get more accurate information about what makes the products happy or needs improvement.

The “Product Reviews” view lists all reviews received.

  • You can see at a glance the status of the review (Approved/Pending/Rejected), whether a response has been provided, and whether the buyer is verified.
  • Click on a row to open the review in editing mode, where you can:
    • change the status (e.g. accept for publication),
    • add or change your own response to the customer,
    • edit the title or text if there are, for example, inaccuracies,
    • indicate whether the customer recommended the product ( “Yes / No” ).
  • When you save your changes, the system automatically updates the number of reviews and average rating (star rating) for the product. You don't need to do anything manually.
  1. How it all connects
Step What the customer sees/does What the merchant is aiming for
1. Customer buys and reviews Fills out a form with your criteria (stars) + free text You will be notified of a new review in “Pending” status
2. The merchant processes – You edit, respond and approve for publication.
3. The system is updating The completed review appears on the product page with stars. The product's average rating and number of reviews are updated automatically
  1. Frequently asked questions
    • Can I add a criterion later?
      Yes – the new criterion will appear in all subsequent customer reviews.
    • What about old reviews if I remove a criterion?
      When deleted, the criterion also disappears from old reviews so that they do not appear unfinished.
    • How is the “Verified” badge created?
      The system recognizes whether the reviewer has made a purchase from the store. Verified reviews are marked with a blue checkmark, others with a red line.
       
  2. Quick guide
    • Create criteria before a campaign or the launch of a new product category.
    • Monitor reviews at least once a week, accept and respond when necessary.
    • Leverage data – if the “Usability” rating drops, examine product descriptions or add images.
    • Keep the conversation friendly: a quick, to-the-point response builds trust and is visible to everyone on the product page.

Additional tips

  • Try different delay times (e.g. 5 – 10 days) and track conversion.
  • Add a customer-friendly thank you and a clear CTA button to the reminder message.
  • Use reviews in marketing: include the best quotes in product descriptions on product pages.

Summary

By activating a reminder message, defining the fields to collect, and managing review criteria, AI Commerce automatically handles the submission, verification, and average update of review requests, ensuring authentic reviews and improving the shopping experience.

review management ai commerce

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