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Group discounts: percentage discount for a combination of product group and customer group

Set an automatic percentage discount for a specific product group and customer group combination – the discounted price will be displayed in the online store without a discount code.

Written by Petro Mäntylä

Updated at October 19th, 2026

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The principle of group discounts in online shopping

A group discount defines a percentage discount for a combination of one Product Group and one Customer Group . The online store uses the rule for a Matrix type customer group when the product discount group code matches the Product Group value in the rule.

Use a group discount when the same percentage applies to an entire product group in a specific customer group. If the price needs to be determined by product or purchase quantity, use a customer price or Volume Discount that is appropriate for the purpose.

What the Group Discounts tab contains

The Group Discounts tab in the Pricing workspace displays rules in the columns ID , Product Group , Customer Group , and Discount % . Each row is one exact combination of product group and customer group.

The same combination can only occur once. The product group and customer group values are connection keys, so the spelling and font size must be kept the same in the product information, customer group, and group discount.

The Product Group in the table does not refer to the store category, but rather the discount group code in the product's pricing information.

Add a new group discount

A new group discount is created on the Group Discounts tab for the named Matrix customer group.

  1. Open Pricing > Group discounts .
  2. Select New group discount .
  3. In the Product Group field, enter the exact code for the product's discount group, up to 50 characters.
  4. In the Customer Group field, select the named Matrix customer group.
  5. Enter a Discount % between 0 and 100.
  6. Select Save .

Do not use the Any Customer Group option. The user interface displays the option, but the storage service requires a named customer group and e-commerce matrix pricing does not handle an empty group code as a general rule.

If the same Product Group–Customer Group combination already exists, the save will be rejected as a duplicate. In that case, open the existing row for editing.

Example: 20% for resellers

Let's say the product discount group is Tarvikkeet and the resellers Matrix customer group code is jalleenmyyjat .

  • Product category: Tarvikkeet
  • Customer group: jalleenmyyjat
  • Discount %: 20

When a customer in a group views a product with a discount group Tarvikkeet , the online store generates a group discount candidate from the product's base price. If the base price is 100.00 euros, the 20 percent rule gives the price as 80.00 euros before further processing related to the price presentation.

Similarly, the 15 percent rule gives 85.00 euros from a base price of 100.00 euros. Check the final tax price and the combined effect of any other price rules in the correct customer account in the online store.

Associate a product and customer group with a rule

The product and customer group are associated with the group discount with specific codes; a single register row is not enough. Both associations must match:

  1. In the product pricing information, the discount group value must match the Product Group value of the group discount.
  2. The customer must belong to a Matrix type customer group whose code matches the Customer Group value.
  3. The customer session must use that customer group for price calculation.

The basic information for a Matrix customer group is read-only in the Control Panel. Group discount lines can still be created and edited on the Group discounts tab. If a Matrix customer group needs to be created or its code changed, the Control Panel does not provide editing functionality for it.

Edit or delete a rule

Open a rule from the Group Discounts table. Changes to the Product Group , Customer Group , and Discount % for an existing row are automatically saved when you exit the field. A separate Save button is used to create a new rule.

Delete on the details page deletes the open rule directly. The user interface does not display a separate confirmation window or the number of products and customers affected.

If you change the Product Group or Customer Group value, the rule will apply to the new exact combination. The change will not update product discount groups or customer group codes.

Check the impact on the online store

The effect of the group discount is tested on a customer who belongs to the selected Matrix customer group.

  1. Select a test product whose discount group matches the Product Group value in the rule.
  2. Log in to the online store as a customer belonging to the selected customer group.
  3. Check the product price, shopping cart, and order line.
  4. Compare the price to the base price and the calculated percentage discount.
  5. Also test a customer who is not in the group and a product with a different discount group.

The online store's pricing engine creates a single price candidate from the group discount. The final price can also be affected by other customer and product pricing rules, so the maintenance register row alone does not prove the final price visible to the customer.

Good to know

  • The group discount only works with a matching combination of product group and Matrix customer group.
  • Product group and customer group codes are a maximum of 50 characters.
  • The discount percentage must be between 0 and 100.
  • The same Product Group–Customer Group combination is only allowed once.
  • A new rule is saved with the button; an existing rule is automatically saved.
  • The deletion applies to a single rule without a confirmation window.
  • Changing the code does not update related products or customer groups.
  • Always ensure impact with the right customer and product in your online store.
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