AI Commerce – Native and customized integrations for partners
To learn more about AI commerce and its integrations for partners, read our article Native and Custom Integrations.
Written by Petro Mäntylä
Updated at May 9th, 2025
Grow your business with AI Commerce 's native integrations
AI Commerce is a modern, composable commerce platform that offers two complementary ways to connect customers' backend systems to the online store:
- Native integrations – production-tested, ready-to-use interface library
- Custom integrations – fully customizable solutions as AWS Lambda functions alongside a GraphQL interface
Both models address different customer needs, but leveraging native integrations offers both partners and merchants faster time to value, lower risks, and excellent margins.
Why choose AI Commerce 's native integration?
- Fast deployment – ready-made interfaces have been in production for up to 10+ years , so the project progresses through configuration, not coding.
- Lower costs – monthly pricing (e.g. €180/month/ERP) includes maintenance, version updates and support services.
- Stable, scalable architecture – the same interface already serves dozens of merchants, so performance and error handling are at their peak.
- Transparent logging – the partner can see real-time logs and independently investigate anomalies.
- Reliable revenue stream – partner receives 20% MRR share for each activated native integration.
Comparison: Native vs. Custom Integration
| Factor | Native integration | Customized integration |
|---|---|---|
| Deployment duration | Days – weeks (configuration) | Weeks – months (development + testing) |
| Total cost to the customer | Fixed MRR, no separate dev costs | High one-time dev costs + ongoing maintenance |
| Partner margin | 20% MRR + consulting and implementation services | Hourly development + maintenance, but without MRR share |
| Technical risk | Low – interface production tested ( bug bounty ) | High – responsibility for the code lies with the partner |
| Scalability & version updates | AI Commerce handles it – included in MRR | Partner responsible – additional costs for the customer |
| Suitable use cases | The most common ERP/CRM/POS systems | Exceptionally specific or rare systems |
Partner earning logic
When you sell AI Commerce 's native integration to a customer:
- You earn 20% of the ongoing monthly fee for each activated integration.
- You will still invoice for consulting, training, and configuration at your own hourly rate.
- You save on development costs, which improves project margins and speeds up project throughput.
When to choose a custom integration?
A customized solution is justified when the customer has:
- A unique ERP, WMS or ordering system for which there is no ready-made interface
- Exceptionally complex business processes
- The need to maximize control and customization – and the budget to cover your own development
In this case, the partner can build an AWS Lambda-based integration on top of AI Commerce 's GraphQL layer using our documentation .
Summary: Native Integrations – Lower Risk, Better Margin
AI Commerce 's native integrations offer you the fastest way to launch ERP synchronization, increase recurring revenue, and free up your developers for value-added work. Custom solutions complement the portfolio when a customer requires a completely unique implementation.
Ready to sell more – faster?
Contact the partner team and take your project's margin to the next level.