Benefits and implementation of product favorites

Product favorites are a convenient way for your customers to mark interesting products in your online store. They help your customers easily return to previously browsed products and finally add the selected products to their shopping cart. The favorite function saves time, enhances the shopping experience and encourages the customer to return to shop again later.

Below are general instructions on how to use favorites and how they work for both registered and unregistered users. If you want to enable the favorites feature in your AI Commerce online store interface, check with your integration partner to make sure that your store supports the favorites components.

1. Using favorites for unregistered customers

• Save to session: Unregistered users' favorites are saved to the site session. They can add products to their favorites without logging in.
• Availability: Favorites persist for the duration of the session, which can typically last about 7 days. If the session ends (for example, the browser window is closed for a long time), the favorites are lost.
• Out of stock: Customers can also add out of stock products to their favorites, so they remain in their memory even if stock levels change.

2. Use of favorites for registered customers

• Persistent storage: For logged-in users, favorites are saved in the database. After the session ends and they log in again, the favorites reappear.
• Merging favorites: If the user has already selected favorites before logging in, these favorites will be merged with the favorites previously saved in the user's account upon logging in.
• Longer retention: As a registered user, your favorites will remain stored indefinitely until you delete them yourself.

3. Adding products from favorites to the shopping cart

• Choices and variants: You cannot usually add a product directly to the shopping cart from favorites, as products may have different sizes or colors (variants), for example. When clicking on favorites, a product page opens, where the customer selects the necessary variants.
• Situations without variants: To avoid problems with variants added later, the favorite button may not be displayed for products that do not yet have variants.

4. Additional tips

• Provide clear instructions: Make sure the customer understands the differences between favorites and shopping cart, and how to move from favorites to shopping cart.
• Encourage registration: Registration is a good way to ensure that your favorites don't get lost, and that your favorites stay saved when you log in on different devices.

Summary

Product favorites are a convenient way to make shopping planning and product notes easier. Unregistered users will retain their favorites for the duration of their session, but logged-in users will benefit from more permanent storage and the ability to combine favorites across multiple logins. Be sure to enable the feature in your store's dashboard and clearly instruct your customers on how to use favorites.