In this article, we’ll review five popular newsletter services (CreaMailer, Klaviyo, MailChimp, Mailjet, and phpList), their benefits, and pricing models. You’ll get a comprehensive look at how each solution integrates with AI Commerce platform and what the costs are for businesses of different sizes. With this information, you can choose the newsletter solution that best suits your business needs and budget.

Newsletter tools comparison

1. CreaMailer

Benefits

• Easy to use and clear interface.
• Advanced segmentation and automation features for targeted campaigns.
• Deep integration with AI Commerce , making it easier to deploy.

Pricing (6.4.2025)

• Based on a monthly price based on the size of your email list.
• The number of messages sent is unlimited (you can send an unlimited number of messages).
• Examples of costs (source: creamailer.fi , websiteplanet.com ):
  • 0–2,000 email addresses: €42/month
  • 0–7,000 email addresses: €64/month
  • 0–15,000 email addresses: €109/month
• Separate contract pricing available for needs over 15,000 addresses (“Request a quote”). All packages include the same newsletter, event and survey tools, as well as unlimited usernames.

2. Klaviyo

Benefits

• Excellent personalization and targeting support, especially suitable for e-commerce companies.
• Powerful automation features for automating complex marketing processes.
• Extensive integration support, including AI Commerce , for seamless data transfer between different systems.

Pricing (6.4.2025)

• Based on the number of active contacts (source: emailtooltester.com , channelwill.com ):
  • Free version (up to 250 contacts and 500 emails per month).
  • ~500 contacts: ~20 $/month (USD).
  • ~1,000 contacts: ~30 $/month (USD).
  • ~5,000 contacts: ~100 $/month (USD).
• SMS communication increases the price of the package (e.g. ~$35/month at the 500 contact level).
• For larger lists (e.g. ~50,000 contacts) the price can increase to $700/month.
• Prices are quoted in USD; any local taxes will be added separately.

3. MailChimp

Benefits

• One of the most well-known and user-friendly newsletter solutions.
• Versatile marketing and reporting tools to monitor campaign effectiveness.
• AI Commerce integration allows easy connection to other systems.

Pricing (6.4.2025)

• Free plan for up to 500 contacts and 1,000 email sends per month (source: emailvendorselection.com , mailchimp.com ).
• Paid tiers (Essentials, Standard, Premium) depending on features and number of contacts:
  • The Essentials tier starts at around $13/month (starting price for 500 contacts).
  • The Standard tier starts at ~$20/month (starting price for 500 contacts).
  • E.g. 5,000 contacts: ~$50–70/month.
• Premium level ~$350/month (at 10,000 contacts level).
• Invoicing is usually in USD prices; in the EU, VAT is added to the total.

4. Mailjet

Benefits

• A balanced solution for both marketing and transactional emails.
• Extensive API integrations and advanced reporting tools for accurate analytics.
• Easy to integrate with AI Commerce .

Pricing (6.4.2025)

• Based on the number of emails sent per month (source: websiteplanet.com , documentation.mailjet.com ):
  • Free – up to 6,000 emails/month (max 200 emails/day).
  • Essential 15k (15,000/month): €16/month.
  • Premium 15k (15,000/month): €25/month (includes more extensive features, e.g. automations).
  • Essential 50k (50,000/month): €34/month.
  • Premium 50k (50,000/month): €50/month.
• For larger volumes, larger packages are available (e.g. 100k, 250k, 500k / month) with volume discounts.
• Euro prices do not include VAT; tax will be added to EU invoices according to the local VAT rate.

5. phpList

Benefits

• An open source solution that is free to download for your own use.
• Allows for complete control and customization, which may be suitable for organizations with specialized needs.

Challenges

• The functionality is more limited compared to commercial solutions.
• Newsletters from different operators are prone to ending up in spam or on a block list if even one customer marks your newsletter as spam.
• Requires IT expertise for installation and maintenance.
• AI Commerce no longer manages this service, and the platform will be discontinued as a hosted service starting June 1, 2025. You can still continue to use it by installing the newsletter software on your own server with your partner.

Pricing

• The software is free when installed by itself.
• A hosted service ( phplist.com ) offers a monthly fee based on the number of subscribers or number of messages (source: phplist.com ):
  • Pay-per-subscriber (PPS): E.g. ~$10/month (500 subscribers), ~$12.50/month (1,000 subscribers), ~$31/month (5,000 subscribers).
  • Pay-per-message (PPM): E.g. ~$15/month (up to 5,000 messages), ~$45/month (15,000 messages).
• For larger needs, packages are available for tens or hundreds of thousands of subscribers/messages (e.g. 50k subscribers ~$218/month, 100k messages ~$270/month).
• The accepted currencies are euro, dollar and pound; prices include VAT.

Step-by-step guide to choosing

1. Define your business needs
   • Assess the scope of marketing, the size of your email lists, and the need for automation.
   • Consider how much time and technical expertise you have available to maintain the system.
2. Compare pricing models
   • Check whether the costs are based on the number of contacts (e.g. CreaMailer, Klaviyo, MailChimp) or the number of messages sent (e.g. Mailjet).
   • Also note any additional fees for additional features (SMS, automations, API calls).
3. Check the implementation of AI Commerce integration
   • If you want a quick implementation, invest in a service that has a ready and seamless connection to AI Commerce platform.
   • Explore whether it is possible to integrate other marketing tools or systems (e.g. ERP, Akeneo, Builderio).
4. Weigh scalability and future needs
   • Think about how much your email list or sending volume could grow.
   • For those investing in large campaigns, Klaviyo may be a good choice if automation and personalization options are important.
   • If you want flexibility with different levels (free or paid expansion), MailChimp or Mailjet may be suitable.
   • phpList is an option for those who want an open source solution and are not afraid of IT maintenance or hiring a partner for maintenance.
     Please note that AI Commerce hosted solution will expire on June 1, 2025.
5. Try and evaluate
   • Many services offer a free trial period or version. Take advantage of the test opportunity.
   • Track results and ensure that the chosen solution meets expectations, including reporting, segmentation, and automation.

Where can I find the settings in AI Commerce ?

• Log in to the MyStore view in the AI Commerce Dashboard.
• Use CTRL + F to find the name of the newsletter software you want.
• Activate the newsletter integration you want by entering the API or authentication information you received from the service.

Summary

The choice of newsletter solution is influenced by, among other things, pricing, features, and the possibility of easy integration with AI Commerce system. CreaMailer, Klaviyo, MailChimp, and Mailjet are suitable for most e-commerce needs, as they have extensive features and clear pricing plans. phpList, on the other hand, offers an open source, free option, but requires more technical work, and AI Commerce will no longer support its hosting in the future. It is worth carefully assessing the needs and resources of the company before making a choice.