Microsoft Ads Tracking (UET) helps you collect information about how visitors use your site after clicking on your ads. This information can be used to optimize your advertising campaigns, track conversions (such as purchases or contacts), and target your advertising more effectively. AI Commerce offers a ready-made integration with Microsoft Ads Tracking, so all you need to do is enter the necessary information in the dashboard – the platform does the rest.

Benefits

Comprehensive tracking data
– Provides a detailed view of which ads and keywords are driving the most sales, leads, or calls.

GDPR compliance
– In the AI Commerce platform, Microsoft Ads tracking is only activated after the user has accepted marketing cookies through cookie settings. This ensures compliance with data protection legislation.

Powerful optimization
– The information you get from tracking can help you better target your advertising budget, improve your conversion rate, and increase sales.

Broad conversion categories
– UET enables you to track call conversions, contact conversions, purchase conversions, and quote request conversions, for example. This way, you stay informed about the different conversion points on your site.

Vicissitudes

Setting up AI Commerce
In the Admin panel, go to:
Local & Taxes > Domains > [Select Domain] > MS xxx

A form will open for you to enter your Microsoft Ads tracking settings:

• Microsoft Ads Pixel (ms_ads_pixel)
• Microsoft Ads Phone (ms_ads_phone)
• Microsoft Ads Contact (ms_ads_contact)
• Microsoft Ads Purchase (ms_ads_purchase)
• Microsoft Ads Quote (ms_ads_quote)

Recording
– Once you have filled in the fields mentioned above, save the changes.

GDPR settings
– Your website has a cookie management mechanism on behalf of AI Commerce , through which the customer can accept marketing cookies.
– Microsoft Ads tracking only starts when the user has given permission for marketing.

Automatic activation
– Once the settings are filled in and saved, AI Commerce automatically loads the Microsoft Ads UET script and starts recording conversions (calls, contacts, purchases, quote requests) as soon as the user has accepted marketing cookies.

How does it work from a GDPR perspective?

Use of cookies
– Microsoft Ads tracking works the same as other third-party tracking pixels (e.g. Google Ads) and requires user consent to store marketing cookies.

Pseudonymization of data
– Tracking data is collected anonymously or pseudonymously. The data is not linked directly to the personal data of an individual user without consent.

Transparent information
– It is a good idea for the website owner to update their privacy policy to indicate the existence of Microsoft Ads tracking and explain the purpose for which the tracked data is used.

Great, you're done!

Using Microsoft Ads tracking on the AI Commerce platform is straightforward and GDPR-compliant. Simply fill in the “Microsoft Ads Pixel”, “Microsoft Ads Phone”, “Microsoft Ads Contact”, “Microsoft Ads Purchase” and “Microsoft Ads Quote” fields in the dashboard. After that, tracking is automatically activated when the user accepts marketing cookies. You will receive valuable information about the performance of your advertising and can optimize your campaigns even more effectively.