Purpose of merchandising registers with products

Merchandising registers collect color coding for product bubbles and reusable related product sequences. Content created in the register only affects products when a bubble or the same related product sequence is associated with a product.

Open registers

Open Merchandising registers at /catalog/merchandising . Related product groups can be opened directly at /catalog/merchandising?tab=related-groups . There are two tabs in the view: Product Bubbles and Related Product Groups .

The table on each tab shows the name, number of uses, and functions. Product bubbles also show the hex color; related product groups show the number of products and a summary of the order.

Creating, editing, and deleting registers requires write permission. Changes are saved with the Save button and there is no separate publishing step.

Create or edit a product bubble

Select Product Bubbles . Select New to start a blank form, or use Edit to open an existing row.

Enter a name in each of the languages provided and specify the Hex color as a six-digit value. The # prefix can be used in the user interface; the service stores the color as six hexadecimal characters. Finally, select Save .

A product bubble is a short colored label that is displayed in connection with a product, such as a campaign or new product label. The bubble selected in the Advanced product settings section displays the language-specific name and color of the register. The bubble can also be set using the mass function of the product list.

Create or edit a related product group

Select Related product groups and then New , or open the row with Edit . Enter a Group name and add products with the Select products search. The search finds products by code or name.

Arrange the selected products using the Move Product Up and Move Product Down functions. Only save the group when the order matches the desired recommendation order.

The same product can only appear once in a group. A new group cannot be created if the register already contains exactly the same order of product codes. The same set of products in a different order is a different order.

Attach content to product

Merchandising content is attached to a product in the Advanced Settings section of the product. A product bubble is selected in the Product Bubble field, and the selection is saved using the Save function in other advanced settings.

The current product editor maintains the Related Products section as a straightforward, organized product list. Adding, removing, reordering, or selecting an image triggers an autosave. The usage count for a related product group identifies products whose stored product ID order exactly matches the group; there is no separate group selector in the editor.

Product-specific maintenance can be found on the product's Relationships tab. The direct address is /products/<tuote-ID>?tab=categories . In the Related Products section, you select and organize the products that will be displayed with that product.

An additional image for that product can also be attached to the related product tag. The saved list is limited to 255 characters, and the tag referring to the missing product must be removed before auto-saving can continue.

Impact on trade

The impact of merchandising registers in the store is visible as bubble labels and recommendations for related products. The language-specific name and hex color of the product bubble form a colored label for the product where the store view shows the bubbles.

Related products are retained in the order the product was saved. Cart recommendations aggregate related products for items in the cart, remove items already in the cart and out of stock, and display up to four recommendations. A duplicate recommendation for multiple cart items is displayed only once.

Editing or deleting a registry will clear the product catalog cache of the relevant products. Store visibility also depends on the store's own view and availability rules.

Delete the registry row carefully.

Select Delete from the row and confirm in the Confirm Registry Deletion window. The confirmation will show how many products refer to the bubble or the exact same related product sequence.

This combined register deletion operation does not prevent the deletion of the row in use and does not rewrite the product selections. Therefore, deleting a bubble may leave a product identifier that the register no longer recognizes. Deleting a related product group deletes the reusable register row, but the product's direct list of related products is preserved.

Remove the product bubble in use from the products before deleting the register row. Check the usage of the related product group and decide separately whether the corresponding order should also be removed from the products.

Good to know

Merchandising records Usage is the number of referrals, not visitor or click statistics. For a product bubble, it counts the products that refer to the bubble. For a related product group, it counts the products whose stored related product string exactly matches the order of the group.

The name of the product bubble is language-specific, but the color is common. The name of the related product group and the product order are not language-specific.

There is currently no supported Data Exchange import path for bulk CSV maintenance of related products. Perform maintenance in the Merchandising register and on the product's Relationships tab.

The registers themselves do not determine in which store component the bubble or recommendations appear. Verify the change from the product details and, if necessary, the corresponding store view.